World Cup 2014 Jersey Kit Suppliers Round of 16

The group stage is over and half of the teams are going home. The top kit suppliers lost half of their teams, but some of them, may lose all their teams after the round of 16 – we are thinking about Puma. It would be an early exit, but that would be in part because of signing off the smaller countries. Of the five smaller jersey manufacturers only Burrda and Lotto are still in the game.

 

World Cup 2014 Kit Suppliers - Round of 16

World Cup 2014 Kit Suppliers – Round of 16

 

The top two contenders, Nike and Adidas lost 5 and 4 teams respectively, but both have a couple of really good teams that can carry them all the way to the final:

 

Nike:                                                                                   Adidas:

Netherlands                                                                    Germany

France                                                                               Argentina

Brazil

 

We don’t know who will make it to the final, but we know one thing: the knockout stage will be an exciting spectacle, equally on the pitch and off the pitch. And we can’t wait for Saturday.

 

Disclaimer: Brand names, logos and trademarks used herein belong to their respective owners.

 

World Cup 2014 Kit Suppliers: Group Stage – the Brand Wars

As with every big soccer tournament, there is another war going in the background: the fierce rivalry between the kit suppliers. Who will win this year? From TV time & eyeballs, to selling shirts, boots and other gear, there is a lot at stake here: essential branding benefits, image and bragging rights. And this war will not stop anytime soon. The kit suppliers will rather look at capitalizing on their marketing dollars invested in the World Cup – maybe the biggest show on Earth – and look to maximize their ROI (return on investment).

 

8 Kit Suppliers for the Group Stage

World Cup 2014 Kit Suppliers Group Stage

World Cup 2014 Kit Suppliers Group Stage

 

This year we have 8 kit suppliers, for the 32 teams qualified. For comparison, at the last Euro 2012 tournament, we only had 4 kit suppliers for the 16 teams qualified. What brand will survive at the end of the group stage?

 

Disclaimer: Brand names, logos and trademarks used herein belong to their respective owners.

 

Europe Wins vs South America Wins @ World Cup

Who is better at the World Cup historically, Europe or South America?

 

10 wins for Europe vs. 9 wins for South America. 

A quick look at the World Cup statistics is enough to find the near perfect balance, with Europe just a notch up, 10 vs. 9 wins for South America.  The equilibrium is not due to either side catching up with the other, it has been around from the beginning, the winner switching continents almost every other tournament.

World Cup Europe Wins vs S America Wins

World Cup Europe Wins vs S America Wins

 

 

Two wins in a row

No side (meaning no continent) has ever won 3 tournaments in a row, therefore, if this year any country from Europe is crowned, it will be a first, since the last two winners were Italy and Spain. In this way, with a winner from Europe, we will have another first: no European team has ever won a tournament in South America. Is this going to happen? How about Brazil? Will the home country allow it?

 

 

Home country advantage

Of the previous 19 tournaments, the home country has won in 6 occasions. It is definitely an advantage, especially when the hosts are one of the soccer powerhouses, but it may not always help you –  sometimes the pressure is so big, that playing at home could work against you.