World Cup 2014 Kit Suppliers: Group Stage – the Brand Wars

Posted on June 25, 2014 by thesoccercrusader

As with every big soccer tournament, there is another war going in the background: the fierce rivalry between the kit suppliers. Who will win this year? From TV time & eyeballs, to selling shirts, boots and other gear, there is a lot at stake here: essential branding benefits, image and bragging rights. And this war will not stop anytime soon. The kit suppliers will rather look at capitalizing on their marketing dollars invested in the World Cup – maybe the biggest show on Earth – and look to maximize their ROI (return on investment).

 

8 Kit Suppliers for the Group Stage

World Cup 2014 Kit Suppliers Group Stage

World Cup 2014 Kit Suppliers Group Stage

 

This year we have 8 kit suppliers, for the 32 teams qualified. For comparison, at the last Euro 2012 tournament, we only had 4 kit suppliers for the 16 teams qualified. What brand will survive at the end of the group stage?

 

Disclaimer: Brand names, logos and trademarks used herein belong to their respective owners.

 

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Battle of the Jersey Kit Brands @ EURO 2012 – the Final Chapter

Posted on June 30, 2012 by thesoccercrusader

The Battle of the Jersey Kit Brands has reached its final chapter: the Big Final. Although it was close to being an All-Adidas affair, as most people predicted Germany, and not Italy, was to reach the final,  it will still be an All German affair: Puma vs. Adidas.

 

Battle of the Jersey Kit Brands @ EURO 2012

Battle of the Jersey Kit Brands @ EURO 2012

 

Adidas has somewhat an upper hand, as they provide the ball and dress the referees too. However, it could be very well the year of the feline!

 

Disclaimer: Brand names, logos and trademarks used herein belong to their respective owners.

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EURO 2012, Jersey Kits in Semifinals

Posted on June 28, 2012 by thesoccercrusader

For the last four teams we only got three of the jersey kits brands left in the competition, as Umbro was left out when England was sent home. Here is what are left with:

EURO 2012 - Jersey kits in semi finals

EURO 2012 – Jersey kit brands in semi finals

 

Will it be an all German affair in the final??

 

Disclaimer: Brand names, logos and trademarks used herein belong to their respective owners.

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EURO 2012, Jersey Kits Manufacturers – Who made it to the Quarter Finals?

Posted on June 22, 2012 by thesoccercrusader

OK, all Jersey Kits Manufacturers made it to the Quarter Finals, and all of them lost some of their countries (failed to make it out of the groups). Here is the standing:

Jersey kits @ EURO 2012 Quarter finals

Jersey kits @ EURO 2012 Quarter finals

Adidas is leading, again. What if we look at the percentage of the countries that made it to the quarterfinals? Here is the new standings:

jersey kits qf %

Jersey kits manufacturers @ EURO 2012 % of countries that made it to Quarter Finals

Who will make it to the final? What Jersey manufacturers will reach the final? Please judge for yourself:

EURO2012 Quarter finals

And here are the Jersey brand associated with thier respective countries:

Jersey Kits Brands in Quarter-finals

So, who made the better choices?

Disclaimer: Brand names, logos and trademarks used herein belong to their respective owners.

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